Biscuitville Fresh Southern® announces expanded roles for two executives

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Jamie Biggs
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Biscuitville Fresh Southern® announces expanded roles for two executives

Greensboro, N.C. (Jan. 3, 2024) – Biscuitville Fresh Southern® has announced promotions and expanded roles for two company leaders. As of Jan. 1, Chief Culinary Officer Jim McCurley became Chief Restaurant Excellence Officer, and Chief Information Officer Jeff Archer added Project Management Office leadership to his duties.

“Having the right leaders in place to develop the best tools, projects and infrastructure means Biscuitville will continue to be able to grow and create an experience that delights our guests,” said President and CEO Kathie Niven. “I want to thank Jim McCurley and Jeff Archer for their willingness to provide strategic leadership that will position us well for the future.”

For McCurley, who joined Biscuitville in 2019 as vice president of Culinary Operations, the new title reflects his expanded connection with Biscuitville’s Operations teams that align culinary innovations with training, restaurant operating strategy and specialized requirements related to opening new locations.

Archer’s focus on Biscuitville’s Project Management program is designed to create a structure for large projects and to streamline processes and minimize potential issues. He joined Biscuitville in 2022 as CIO and continues to oversee the Information Technology team that designs and delivers technology solutions for the growing Biscuitville organization.

About Biscuitville Fresh Southern^®Headquartered in Greensboro, North Carolina, Biscuitville Fresh Southern® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966®, Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. Today, the company sources its ingredients from local and family-owned partners to serve guests classic Southern breakfast. Biscuitville employs over 2,400 people and operates more than 75 restaurants in North Carolina, Virginia and South Carolina. In July 2023, Biscuitville was voted the nation’s Best Fast Food Breakfast & Best Regional Fast Food restaurant in the 2023 USA Today Readers’ Choice 10Best contest. Biscuitville serves guests from 5 a.m. to 2 p.m. daily. For more information about Biscuitville Fresh Southern®, visit the company’s website at https://biscuitville.rlmstaging.com/.